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Born in Dun Laoghaire, a small coastal town in County Dublin, Simon Whiteside was brought up in a community with a shared love and respect for seasonal produce, especially fish. Throughout his 17 years in the restaurant industry, Simon trained and worked under some of the best chefs across the globe including the legendary Raymond Blanc, three Michelin-starred chef, Don Alfonzo in Naples and fellow Irishman, Robin Gill while at Sauterelle at The Royal Exchange, London. In 2011, Simon set up Bia Mara with his business partner. Bia Mara (meaning seafood in Gaelic) began life as a market stall in Dun Laoghaire, serving up fresh, sustainable, Irish seafood which quickly took off. They soon saw customers queueing around the block for their fish and chips which didn’t go unnoticed by investors.

Together, they took the concept across to Belgium where there is now a restaurant in both Brussels and Antwerp. Building on the success of Bia Mara, Simon returned to England to open sister restaurant Hook, Camden in 2014. Dishes such as Sea bream in Kerala-spiced tempura served with curried pineapple ketchup and seaweed salted chips and their Southern fried sardines with roast pepper and black garlic sauce soon caught the attention of the London food scene and garnered attention from the press including ‘Drive Ins and Dives’ with Guy Fieri. Simon has appeared on Tom Kerridge’s ‘The Best of British Takeaways’ and ‘The Today Show’ on Ireland’s RTE. He lives in Balham with his wife Cairene and their two children.

Monday – closed

Tuesday 5-10pm (last booking 9pm)

Wednesday 12-3pm (last booking 2.30pm) 5-10pm (last booking 9pm)

Thursday 12-3pm (last booking 2.30pm) 5-10pm (last booking 9pm)

Friday 12-3pm (last booking 2.30pm) 5-10pm (last booking 9.30pm)

Saturday Brunch 11-3pm /Lunch 12-3pm (last booking 2.30) 5-10pm (last booking 9.30pm)

Sunday Brunch 11-4pm/Lunch 12-4pm (last booking 3pm)

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